Mr. Virjeebhai Narania, the Founder and Chairman of the company started as a worker in the year 1944 in Parshuram Pottery Works. But, having an enterpreunerial enthusiasm, it was only six months within which he left the job and started trading in Cup -Caucers, with very little investment. The struggle was tough but the results were sweet as well

Shree Prajapati Tiles (1952) was his first manufacturing effort. The factory produced Manglorian Roof Tiles. Since then the group has always seen growth of one kind or another. He started Jagdamba Vijay Carburendum Works in Thangadh in the year 1958. He always Focussed on quality and beleived that his success was due to the focus. He was known as 'QUALITY KING' in the ceramic industry in those days. In the year 1967 he started cup sourcer production through Vijay Ceramic Works. He was also instrumental as a aprtner in many other ceramic manufacturing units. He was involved in growth of brands like SHIVAJI, DOUBLE CHAKRA, PRAGATI